Quotations by Jay Conrad Levinson

A strong word-of-mouth campaign is part of marketing. And so are business cards, stationery, hours of operation, and the clothes you wear. Location is also important in marketing. [1998] - Jay Conrad Levinson

You cannot succeed without media advertising. [1998] - Jay Conrad Levinson

An overall marketing plan for a person engaged in individual enterprise might consist of a listing in the Yellow Pages, a Web site, a mailing of circulars and business cards, a posting of signs, and a follow-up telephoning to prospects to whom the promotional material was sent. [1998] - Jay Conrad Levinson

The markets are older people; women; ethnic groups, especially Asian-Americans and Hispanics; and small businesses, especially home-based businesses. [1998] - Jay Conrad Levinson

Outdoor signs and billboards are superb at reminding people of your existence and your reason for being. They aren't successful as a sole means of marketing except in rare instances. However, they work well in combination with other marketing methods. Advertising specialties such T-shirts, calendars, mousepads, and baseball caps work like billboards and signs to remind people of your existence. [1998] - Jay Conrad Levinson

Yellow Pages marketing and classified advertisements hit the very hottest of prospects. Brochures offer the greatest opportunity to go into detail about your product or service. Public relations, which encompasses community relations, publicity, and memberships in clubs and organizations, is a marketing method that should be seriously considered. [1998] - Jay Conrad Levinson

You can save media money by making an offer you can afford. You'll be surprised at how many radio and TV stations will accept your offer. [1998] - Jay Conrad Levinson

You can attract business just as successfully by running small, inexpensive, but routine newspaper or magazine ads. Hire a high-cost designer to lay out your first ad and create a visual format for you. Then hire a low-cost to create all of your follow-up materials, telling him or her to follow the format used in the original ad. [1998] - Jay Conrad Levinson

Some Fortune 500 companies require that their salespeople ask at least three nonbusiness questions before actually getting down to business. [1998] - Jay Conrad Levinson

Keep your headline short. Don't use abbreviations unless you are sure that people will understand them. [1998] - Jay Conrad Levinson

Some successful signs have more than six words, but not many. Probably the most successful of all have just one to three words. Your sign must be replaced on a regular basis (monthly or weekly). Unless you have the time to check your signs, look into posting services. You can find them listed in your Yellow Pages under "signs" or "bulletin boards." Typewriter type is fine. Clear, handsome hand lettering is probably best. [1998] - Jay Conrad Levinson

More and more Yellow Pages advertisers are including a photograph of themselves. If you honestly look warm and friendly and can convey this with a professional photograph, and if a galaxy of competitors aren't using their photos, you might give it a shot--especially in a business where there is a lot of one-on-one contact. Generally, photos are better than artwork. Artwork is better than no artwork. [1998] - Jay Conrad Levinson

Bus signs, both interior and exterior, and interior or exterior taxi signs may be employed as part of a marketing plan that calls for the use of signs in targeted urban areas. The high cost of neon signs prevents a few business owners from using them, necessitating instead the eventual expense of a GOING OUT OF BUSINESS sign. [1998] - Jay Conrad Levinson

Examples of advertising specialties are ballpoint pens, scratch pads, mousepads, briefcases, calendars, playing cards, shopping bags, belt buckles, decals, banners, lighters, coffee mugs, license-plate frames, fanny packs, and lots more. They are great for reminder advertising. [1998] - Jay Conrad Levinson

Many small businesses see impressive results from commercials run in movie theaters and drive-ins. the cost is very low. [1998] - Jay Conrad Levinson

Price is the major consideration of between 15 and 35 percent of the population--that means between 65 and 85 percent of people concentrate on factors other than price. [1998] - Jay Conrad Levinson

You can hire a PR person, pay him or her a monthly or project fee--anywhere from $500 to $25,000 per month--and let that person do what is necessary to secure free publicity. [1998] - Jay Conrad Levinson