eBusiness Quotes

Would you like to get paid for sharing your opinion? Give online surveys a shot. They're a great way to make a few bucks here and there. You can sign up for surveys online. My favourites are Legerweb, Survey Savvy and Web Perspectives. [2017] - Sean Cooper

An impression simply means that the Web page containing the advertisement was loaded and potentially viewed by someone who is browsing that Web site. The process of a site visitor clicking on a banner ad with his or her mouse is called a click through. Banner advertising is typically a very low cost investment (usually under .10 cents per click). [2007] - Bruce C. Brown

The response rate for e-mail marketing campaigns is five times greater than it is for direct mailing campaigns and 25 times greater than banner ads. Almost 85% of the responses coming within 48 hours of the online marketing campaign. [2007] - Bruce C. Brown

We highly recommend you use either an all-in-one solution provider or one of the industry experts to manage your e-mail campaigns. Do not attempt to send out e-mail marketing campaigns through your local e-mail client or you likely find yourself suspended for spamming through your Internet Service Provider, nor should you use one of the many e-mail bulk e-mail provider who offer to send your e-mail to hundreds of thousands of recipients for one low fee. Do not use overseas providers to send your e-mail to recipients who did not ask to receive it. The penalties are not worth the gain. [2007] - Bruce C. Brown

You need to test your e-mails, open them in a variety of e-mail clients so that the format, appearance, etc is exactly as intended. [2007] - Bruce C. Brown

Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE. [2007] - Bruce C. Brown

The acceptable industry standard is one complaint per 1,000 messages. If the complaint-to-message-sent ratio passes that threshold, future messages may be blocked and the e-mailer can be blacklisted. [2007] - Bruce C. Brown

Avoid bold fonts; large, red-colored fonts; poor quality images; use of all capitals in the subject line or body of e-mail; use of words such as "free, trial, money, quote, sample, membership and access;" and excessive punctuation (!!!). Instead use relevant terms in the subject and body and include the date and/or issue number of newsletters or e-zines. [2007] - Bruce C. Brown

Offer something of value if you want to have people sign up, and stay on your list. [2007] - Bruce C. Brown

Purchase a Commercial Off-Thge-Shelf program which can automate your e-mail campaign management on your own e-mail servers or POP3 mail servers. Arial Software features a suite of products designed to manage your entire e-mail marketing program. If you have a very small business, with a limited customer base and have 500 names or less on your e-mail list, you may be able to manage your entire campaign, but again need to check your local ISP policies and terms of service regarding e-mail use. [2007] - Bruce C. Brown

The larger the ISP, the more restrictive they are towards e-mailing. [2007] - Bruce C. Brown

Use quick surveys, polls, or response forms in the e-mail and on the landing pages that can be merged with general databases and used in future campaigns. [2007] - Bruce C. Brown

Do not embed graphics into your actual e-mail blast. Instead, place your graphics on a Web server and call the graphics by a URL embedded into your e-mail. When designing your HTML e-mail, use absolute URL's for all of your graphics or hyperlinks. Where possible, minimize the use of graphics to improve download speed. Use HTML coding, tables, background colors, etc to design your e-mail without graphics when possible. [2007] - Bruce C. Brown

Colored backgrounds tend to cause problems with some e-mail clients and can conflict with font colors. You should explicitly state the colors, font styles, font sizes, etc in your HTML coding. Do not use cascading style sheets in your e-mail. Use the "BR" tag instead of the "P" tag in your HTML. Do not embed forms in your e-mail creative--Direct recipients to a form on your Web server. Include an unsubscribe link.  [2007] - Bruce C. Brown

Limit your e-mail to two to three paragraphs. limit your line length to no more than 80 characters. When someone responds to your e-mail campaign, such as filling out a Web form for additional information, your auto-responder can automatically send them a wealth of information about your products or services. [2007] - Bruce C. Brown

It is important that you use your company name or some other recognizable e-mail address.Stick to your company name, newsletter title, or other standardized from e-mail address. If you publish a series of e-mail newsletters you should use a consistent format for the subject. [2007] - Bruce C. Brown

Do not use subject lines that shout. All caps is considered to be the same as shouting. Do not overuse the word "free." Do not get carried away with punctuation, and avoid the "!" in your subject lines. Do emphasize urgency in an e-mail. Incorporate your brand name or company name where possible. Avoid using the $ symbol in the subject line. Put as much important and relevant information into your subject lines as possible. Avoid words such as free, stock, e-bay, password, mortgage, etc that all trigger spam detection software. [2007] - Bruce C. Brown

E-mails sent out Wednesday through Friday will yield the highest open rates. The highest click rates are obtained on e-mails delivered on weekends. Start your e-mail campaigns on a Tuesday or Thursday and then test the waters from there. Once your campaign is established, try a weekend, and compare it to your other results. Avoid scheduling e-mail blasts on holidays and holiday weekends. The best time to send an e-mail blast is between 7 a.m. and 10:30 a.m. I recommend a maximum of once per week, and would average two to three times per month for any e-mail campaign that does not have a per-prescribed frequency. [2007] - Bruce C. Brown

Make sure you have at least 200 words of content on each page. The title tag should be limited to 40-60 charters of text. The description tag should be no more than 250 characters. Google ignores the description tag and generate its own description based on the content of the Web page. [2007] - Bruce C. Brown

Consider creating a site map of all pages within your Web site. Use copyright and "about us" pages. You should include both the word Copyright and the © symbol. Establish a testimonials page. Try using a text browser such as Lynx to examine your site. Implement the use of the robots.txt file on your Web server. Consider implementing cascading style sheets into your Web site to control site layout and design. Search engines prefer CSS-based sites and typically score them higher in the search rankings. [2007] - Bruce C. Brown