eBusiness Quotes

You might put out a lot of effort in the beginning designing the logos for your shirts or whatever your product is, but then you can be making money from that one-time investment for months or years to come as you sell online. [2006] - Scott Fox

The key to building a successful blogging business is identifying and nurturing an audience community interested in the topics you cover and finding advertisers interested in reaching them, too. [2006] - Scott Fox

The most likely revenue stream for publishing e-businesses is online advertising. [2006] - Scott Fox

The e-business you build should stay small. In the Information Age, even small businesses can reach the whole planet inexpensively; and they can be easier to manage but still highly profitable. [2006] - Scott Fox

You are most likely to find a better domain name if you cleverly combine two or even three words. Brainstorming lists of keywords associated with your products or services. The name and Internet address of your business are so important that you should be ready to spend days or even weeks to come up with just the right combination of words that are also available as URLs. [2006] - Scott Fox

You don't register a .net domain name to build a business where the .com version of your domain is already hosting a competitor! [2006] - Scott Fox

The fastest way to build a professional-looking website is to use a "website template". [2006] - Scott Fox

eBay is a great marketplace for unique and collectible items. eBay is also great for buying and selling commodity items such as batteries, socks, used books, name-brand appliances, or other easy-to-recognize items. [2006] - Scott Fox

From a seller's perspective, eBay's biggest weakness is that its audience is primarily bargain hunters. [2006] - Scott Fox

Every page of your website should have copyright, ownership, contact, and legal information at the bottom. You probably also want to include a link to your privacy policy if you are collecting e-mail addresses or customer information through your site. [2006] - Scott Fox

Banner exchanges, link exchanges, and e-mails to a broader group of acquaintances are good examples of ways to draw a small amount of traffic that can be useful during the soft launch test. Have friends and family members visit the site to offer suggestions. [2006] - Scott Fox

Consistent publishing of a quality e-mail newsletter is the most important marketing technique that I recommend. You simply cannot lose by consistently reminding your customers of your e-business with a respectful and informative newsletter. [2006] - Scott Fox

One of the key components to success on eBay is innovation. [2005] - Adam Ginsberg

In any selling environment, there are two basic philosophies, or approaches. The first involves low volume and high profit-margin. The second is the opposite--high volume, low profit-margin. Sellers on eBay have to have better prices than what's out there. To create a successful business with a low profit-margin, it is necessary to sell more product than if you were able to charge retail price. Historically, on eBay, this high-volume-low-margin philosophy tends to be the more successful. If you can purchase your product for below the average eBay selling price, you have margin and you're in business. If not, try to find something else. I recommend a product that will yield a profit margin, is available in large enough quantity, and is "UPS-able". [2005] - Adam Ginsberg

I believe it is an acceptable practice to profit a little on shipping. [2005] - Adam Ginsberg

Many buyers will ask if a seller is wiling to list the item as a gift of low monetary value on the customs declaration form. Some sellers are happy to comply, because they feel it increases their chances of making a sale. There is a risk in agreeing to this. You can only insure an item for the amount you declare it to be. [2005] - Adam Ginsberg

If you have two or more of the exact same item listed at once, there is no urgency on the part of the buyer. [2005] - Adam Ginsberg

Key Keywords for Your Titles: 1. Brand name; 2. Model name; 3. Model number; 4. Condition (abandon "brand" and simply use "new"); 5. "Antique" or "vintage," if applicable; 6. Color; 7. Size; 8. Any distinguishing or personalized features to help buyers find your item. Try not to use words like "gorgeous" or "stunning." [2005] - Adam Ginsberg

What you need is a white seamless background--unless your item is white. Avoid glare, reflections, shadows, and anything else that negatively affects the quality of your image. Never ever use a flash. [2005] - Adam Ginsberg

Mangos are my favorite fruit treat during spring and summer, but you have to know where to look to get good ones. Check out Hispanic markets and Indian grocery stores. The difference between a mango from Walmart and one from an Indian spice store is like the difference between a hard, pale, tasteless, pink tomato and a ripe, flavorful, farm-stand heirloom. You should be able to smell the mango at arm's length. [2005] - Adam Ginsberg