Marketing Quotes

Test everything about your message in small list samples. Test the offer, subject line, from line, images, text, everything until you feel you have achieved an optimal response rate. [2007] - Bruce C. Brown

Best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. Have a special effort dedicated to just the dream clients. [2007] - Chet Holmes

For a lot less money, you could send a special direct mail effort to just the best neighborhoods where the best buyers live. The secret is to do it continuously so that you build top-of-mind awareness among those best buyers. [2007] - Chet Holmes

Affiliate marketing is a much faster way to grow than traditional advertising, direct mail, or other forms of driving cold leads. [2007] - Chet Holmes

Offer incentives to your current buyers when they refer others to you. [2007] - Chet Holmes

Seven Musts of Marketing: 1. Advertising; 2. Direct mail; 3. Corporate literature: brochures and promotional pieces; 4. Public relations; 5. Personal contact: salespeople and customer service; 6. Market education: trade shows, speaking engagements, and education-based marketing; 7. Internet: Web sites, email efforts, and affiliate marketing. [2007] - Chet Holmes

There are four rules for creating high-response-generating advertising: 1. It must be distinctive. 2. Capture attention with a screaming headline. The headline should give a benefit and focus on the prospect by using "you" or "your" instead of focusing on yourself by using the word "we." 3. After your headline hooks them, your body copy has to keep them reading. The body copy must focus on your prospect, not on you. The body copy should be benefit-oriented. 4. Include a call to action.  [2007] - Chet Holmes

A successful direct mail campaign absolutely depends on how regular and consistent your mailings are. Use color as much as possible--either on the envelope itself or in the lettering on the outside of the envelope. Put messages on the envelope. Many companies use greeting card-, invitation-, or even wedding-announcement-style mailers to great effect. [2007] - Chet Holmes

Every magazine will let you send direct mail to their subscribers. [2007] - Chet Holmes

70 percent of what is published as news is actually "placed news," or news that comes directly from press releases and PR initiatives. PR newswire (www.prnewswire.com) is an amazing tool if you're writing press releases. Another secret to writing an effective press release is to mention a Fortune 500 company in your copy. Every press release you send should be followed by a phone call. [2007] - Chet Holmes

Every major city has modeling agencies enabling you to go online and choose a model to work your trade show booth. You can get an attractive model or two (a man and a woman is a good idea) for about $300 per day per model. [2007] - Chet Holmes

Red is the color that draws the eye the most. Red denotes passion, but it is also the color for danger, blood, or being "in the red" on your balance sheet. Blue says tried and true, but it also means cool and refreshing. Orange says value. Green is the color of money, but it's also the color of fresh greens from the garden. [2007] - Chet Holmes

Graphics or photos of people are particularly effective. [2007] - Chet Holmes

Gifts should be useful, things that they will want to keep or play with--or take home to a child. Great gift ideas: Magnifying glass, 100 for $60; Calculator, 120 for $200; Miniature tool kid, 120 for $120; Paddleball, 120 for $50; Glider, 1,000 for $70; Rubik's Cube, 120 for $40; Metal whistle, 120 for $100; Plastic dinosaur, 100 for $26. [2007] - Chet Holmes

For business-to-consumer companies, you need to have a constant touch system to keep the relationship strong. This may mean a VIP card that your clients can use to get express service or special benefits. "Education-based marketing" is an excellent method of staying in touch. No matter what you sell, you can find valuable information that your client will appreciate receiving. [2007] - Chet Holmes

Why a Fax and Not an Email? Email is too easy to delete. A fax has to be touched and looked at to decide if you want to throw it away. Remember that the hardest part of sales is getting their attention in the first place. [2007] - Chet Holmes

Top-quality marketing requires good-looking graphics. Traditional graphics designers can be quite expensive, so I recommend either finding a friend who is handy with graphics software or using an online vendor. [2006] - Scott Fox

Don't underestimate the importance of well-written copy because it is more important than you may think. You'll need good and regularly updated copy for website pages, product descriptions, e-mail newsletters, customer service documentation, advertisements and business correspondence. [2006] - Scott Fox

Because many network marketing companies do not last, make sure you get solid advice about the company and its products before you get involved. Find a company that has been around for a while and has a great reputation. [2005] - Jack Canfield

Improve writing skills: 1. Keep paragraphs short. 2. Use bold and CAPS to make points. 3. Start with a question or short statement. 4. Give me meat in the middle. All meat. 5. Make me smile, think, or act at the end. [2005] - Jeffrey Gitomer