Quotations by Jay Abramham

Your brochure or your company product or service report should be technical. Never, ever, use a brochure in the mail without an accompanying sales letter to amplify and dimensionalize it. [2000] - Jay Abramham

The carrier envelope can present a sales message that does the same job as an ad headline. The job of the envelope is to get the letter opened. Some people put distinctive language on the upper left corner of their carrier envelopes, like "Executive Offices," "President," "Research Department," or "Treasurer." Experiment and find what works best for you. [2000] - Jay Abramham

Quantity does not matter in lead generation. Quality and convertibility are what's important. A prospect is someone who is qualified today. [2000] - Jay Abramham

You can avoid wasting your money mailing to people who hate "junk mail." You can personalize every letter by name, address, and salutation. Many lists can be rented with all kinds of additional data included, such as phone numbers. Most rentals begin as test mailings for five thousand or ten thousand names. [2000] - Jay Abramham

Follow up on leads promptly. Your goal is to call the prospect or client the same day you receive the inquiry. When they write or call you their interest is at its highest level. [2000] - Jay Abramham

Dealing on a retail or suggested retail basis is an excellent way to effect most trades. Never try to trade your goods or services at anything less than retail value. [2000] - Jay Abramham

The single most important strategy you can use to maximize the value of all the other strategies is to communicate on a regular basis with everyone who contributes, or ever will contribute, in any way to your business success. In business the secret to keeping and growing clients, as well as growing a career, is to keep continual and meaningful communication with everyone important to you. [2000] - Jay Abramham

When you get solicitations in the mail, stop throwing them away. Maybe there's a good headline or great opening you could use in a letter you might send out to your own clients. Maybe there's an incredible risk-reversal or closing approach in that letter that you can use directly. [2000] - Jay Abramham

Moving from employee to lucrative self-employed consulting work is easy if you understand the concept of secret wealth creation and you learn how to document and quantify your own underrecognized value and identify hidden money-making opportunities for others. [2000] - Jay Abramham