Quotations by Brian Tracy

The reasons for business failure have been high interest costs, changes in technology, poor management, or under-capitalization. Often it is high inventory relative to sales or too much debts. Businesses succeed because of high sales; businesses fail because of low sales. [2004] - Brian Tracy

The Four Habits of Marketing Success: 1. Specialize in one area. 2. Be different from all the rest / competitive advantage (speedy delivery, long-term durability of a product, the location of your business, the personalities of the key people who sell and deliver your product or service, etc.) 3. Determine your best potential customers. 4. Concentrate and focus all of your marketing and sales efforts and energies on those specific customers you have identified as most likely to benefit from what you sell. [2004] - Brian Tracy

The Seven P Formula: product, price, promotion, place, packaging, positioning, and people. [2004] - Brian Tracy

Seven key habits to develop as a sales expert: prospecting (find ideal customers), establishing rapport, identifying needs, presenting solutions (invite comments and make recommendations, rather than attempting to induce the customer to by), answering objections, closing the sale, and getting resales and referrals (the key to success in business). [2004] - Brian Tracy

Product quality was only 20 percent determined by the actual product or service itself and 80 percent determined by how the customer as treated during the sales and ownership process. Meet customers' expectations, exceed their expectations, delight your customers (a call, a gift, a thank you card, a personal visit, etc.), and amaze your customers. [2004] - Brian Tracy

If you are your own boss, there are usually three tasks or activities that account for 90 percent or more of the value that you contribute to your work or business. Spend more time, and become more skilled, at those few activities that contribute the greatest value to your work. [2004] - Brian Tracy

The ABCDE Method: An "A" task is something that you must do; A "B" task is something that you should do; A "C" task is something that would be nice to do; A "D" task is something that you can and should delegate to others; An "E" task is something that you can and should eliminate as quickly as possible. [2004] - Brian Tracy

The Law of the Excluded Alternative: Doing one thing means not doing something else. [2004] - Brian Tracy

The more similar tasks you do, one after the other, the faster you will complete each subsequent task, and at the same or higher level of quality. [2004] - Brian Tracy

Five Great Habits for Better Relationships: acceptance (smile each time), appreciation (say thank you to everyone), admiration (compliment people on their appearance or clothing, etc.), approval (praise immediately, specifically and repeatedly), and attention (be a good listener). [2004] - Brian Tracy

If you are spending more than 10 percent of your time interacting with your co-workers, it is too much. [2004] - Brian Tracy

Spouses should spend at least one full hour each day talking together about subjects that have nothing to do with their work or business. Children need at least ten minutes of face-to-face contact with their parents each day. [2004] - Brian Tracy

One of the rules for happiness is for you not to worry about things that happened in the past that you cannot change. [2004] - Brian Tracy

Eliminate the "three white poisons"--salt, sugar, and flour--from your diet. Begin a meal with soup, fruits, or vegetables of some kind. [2004] - Brian Tracy

Develop the habit of eating an excellent, high protein breakfast with no toast, bacon, or sausage. Eat a high quality lunch, ideally composed of a salad with protein such as chicken or fish. Eat a light dinner, primarily composed of vegetables with a little protein, but no breads, rolls, or pasta. [2004] - Brian Tracy

Drink full glasses of water, at least once every hour. [2004] - Brian Tracy

Take vitamin and mineral supplements each day. [2004] - Brian Tracy

Develop the habit of taking time for yourself, in solitude and meditation each day. Reserve for yourself a 30- to 60-minute period where you can be completely alone, in the silence. Make "peace of mind" your most important goal in life. 85 percent or more of all physical illnesses and ailments today are psychosomatic in origin. [2004] - Brian Tracy

The acceptance of complete responsibility is as essential to leadership as is courage. Perhaps the most important quality of leadership is the habit of integrity. The most important asset you develop through life is your reputation, and the quality of your reputation is determined by your level of integrity. [2004] - Brian Tracy

Excellent people have three primary virtues: prudence, justice, and benevolence, in that order. [2004] - Brian Tracy