Quotes of the Day

People go into business for themselves thinking they'll have more time for themselves. I found out the hard way that the opposite is usually true. You end up working a lot harder a lot more hours for yourself, trying to get your business up and profitable. You think, going in, that this is your key to freedom, and it ends up being your key to killing yourself. You become a slave to it. [2005] - Adam Ginsberg

A successful direct mail campaign absolutely depends on how regular and consistent your mailings are. Use color as much as possible--either on the envelope itself or in the lettering on the outside of the envelope. Put messages on the envelope. Many companies use greeting card-, invitation-, or even wedding-announcement-style mailers to great effect. [2007] - Chet Holmes

In the first paragraph, deliver a mini-version of your complete message. State the offer and provide an immediate response mechanism, such as the option of clicking on a link connected to a Web page. After the first paragraph, present expanded copy that covers the features, benefits, proof, and other information the buyer needs to make a decision. The offer and response mechanism should be repeated in the close of the e-mail. Use wide margins. Limit yourself to about 55 to 60 characters per line. Include an opt-out statement. [2005] - Robert W. Bly

Experienced salespeople present one feature or benefit and then ask for feedback. They make sure that they understand what the customer is thinking at each state of the sales presentation. [2004] - Brian Tracy

To live together, a couple has to agree on certain things, like not signing up for debt, and how much to spend on common items like housing. A compromise must be reached. For other things, whereas it would be nice to agree on them, like where to squeeze a tube of toothpaste, whether to have a TV or a car, it's not a crucial issue. [2010] - Jacob Lund Fisker