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A coupon boosts response between 25 and 100 percent. Asking the reader to send in a letter reduces response but produces highly qualified leads (people with genuine interest in the product). [2005] - Robert W. Bly

If you need to arrange financing in order to buy the property, you will want to include a conditional clause such as "Subject to buyer obtaining financing satisfactory to the buyer on or before (insert number) of days from acceptance of offer." Be sure to include "satisfactory to the buyer" in this clause to ensure that not just any financing will force you to remove your condition. If you can get financing but it doesn't fit your system, you will want to have the option of not accepting it. On most small properties, such as single-family homes, condos and duplexes, 21 days is sufficient. [2009] - Don R. Campbell

A home equity loan and a home equity line of credit are similar but have a few major differences. The loan is typically taken out all at one time and paid back in installments until it is paid off, much like a typical mortgage or car loan. The interest rate and payment are generally fixed for the life of the loan (but they don't have to be). A home equity line of credit is a revolving account that works much like a credit card. You can borrow as much as you want, up to the limit, pay it back, and then borrow again These lines of credit generally have lower interest rates than home equity loans, but those rates are generally variable and so can rise or fall. [2015] - Brandon Turner

If you believe in love at first sight, there's a roughly 60 percent chance it will happen to you. Love at first sight happens, but it's not wise to count on it. Love by design is a series of steps that helps you connect with your matched opposite. [2004] - Nicholas Boothman

Because momentum always changes direction before price, we say the AO is like reading tomorrow's Wall Street Journal. [1998] - Bill Williams