Quotations by Jeffrey Gitomer

Here are a few places to meet or take your customer: a ball game, the theater, a concert, a gallery crawl, a Chamber after hours event, a community help project, a breakfast, a lunch, a dinner, a seminar given by your company. If your customer has kids, get a few tickets to the IMAX theater in your town, and go on the weekend. [2005] - Jeffrey Gitomer

Have a networking plan that includes about 10 hours a week. It can be a business group. It can be a trade association meeting. It can be a ball game. It can be the theater. It can be an exercise group. It can be a gallery crawl. It can also be a charity event. [2005] - Jeffrey Gitomer

After you deliver your message, your job is to begin questioning to find something that you have in common with the other person (home town, college, kids, sports teams). [2005] - Jeffrey Gitomer

If somebody gives you a referral and tells you to call them, but has not called them him or herself, it's nothing more than a lead (and an awkward one at that). A referral is the easiest sale in the world if it's set up properly. You must get your customer involved as an additional salesperson. this will remove any hesitation and any barrier. [2005] - Jeffrey Gitomer

If you've done something good, I mean really, really, really good, your customer will retell that story 10 times. If you've done something bad - really, really bad, they'll retell the story 50 times. [2005] - Jeffrey Gitomer

An ad campaign can have value if it employs testimonials. [2005] - Jeffrey Gitomer

Let the prospect chase you. It's the best follow-up. 1. Create a sense of urgency by telling a compelling story about achievement lost because of delay. 2. Give just a little information (one potato chip) about how they benefit. 3. Think "profit" and "productivity" not "price" and "sale." [2005] - Jeffrey Gitomer