Quotes of the Day

In the first paragraph, deliver a mini-version of your complete message. State the offer and provide an immediate response mechanism, such as the option of clicking on a link connected to a Web page. After the first paragraph, present expanded copy that covers the features, benefits, proof, and other information the buyer needs to make a decision. The offer and response mechanism should be repeated in the close of the e-mail. Use wide margins. Limit yourself to about 55 to 60 characters per line. Include an opt-out statement. [2005] - Robert W. Bly

Envelopes addressed with labels are as effective as envelopes individually typed with the recipient's address. Addressing envelopes by hand reduces response, perhaps because it looks amateurish. [2005] - Robert W. Bly

Around 8:00 to 11:00 am NY time — represents among the most active, liquid, and volatile trading hours available in forex. From around 2:00 pm on Sunday to 5:00 pm on Friday, forex trading takes place 24 hours a day, five days a week. [2009] - James Chen

Like any selection process, love is a numbers game. [2004] - Nicholas Boothman

Almost all negative moods are missing one key element - calm. By learning calm, you learn to deal with difficult areas. Calm allows us to achieve what we want, without being overwhelmed by anxiety. [2009] - Liz Miller