Quotes of the Day

Fall in love with the deal, not the property. [2001] - Dolf de Roos

Invent several options all equally acceptable to you and ask the other side which one they prefer. You want to know what is preferable, not necessarily what is acceptable. You can then take that option, work with it some more, and again present two or more variants, asking which one they prefer. [1991] - Roger Fisher

I normally use the canned lookback periods because this is what everyone else is looking at and I don’t want to be late to the party or get caught anticipating a move that doesn’t happen. For example, when using stochastics, I normally stick with the 14, 3, 3 parameters that most software packages use. I don’t need to get fancy and try to find the best parameter for every market. I typically use 25 and 75 as my overbought and oversold lines because that way it will include more signals. [2003] - Marcel Link

When bankers see a lot of inquiries on your file, they regard you as a credit seeker. And even worse, if there are no recent loans, mortgages or credit cards to match each inquiry, they'll assume you were declined for financing at another institution, and therefore you must be a bad credit risk. (Please note: Your own inquiries about your file at the credit bureau's office are not recorded on your file in most jurisdictions). [2009] - Don R. Campbell

The Components of a Sales Letter: 1. It must get the reader's attention with a powerful headline (tell him how he can gain, save, profit, achieve, or accomplish something through your product or service). 2. The letter must show clear and distinct advantages in the body copy. 3. The letter has to prove or validate your claim of benefits or advantages through factual examples--comparisons, analysis, testimonials, or credentials. 4. The letter must persuade the reader to reach out and seize the advantage you promise. 5. The letter must motivate the reader to act, respond, order, write, come in, or send back the coupon. [2000] - Jay Abramham