Quotes of the Day

The first level of positioning is developing a core message that is clear, customer-focused, and graphic. The second level of positioning is to integrate customer needs into a message tailored for a specific customer. There is a third level to positioning. As you learn more during the sales process, incorporate into your message what you've learned and what is happening as you move through the sales cycle. [2003] - Linda Richardson

You can be deeply content without being married. I'm a big believer in the magnificence of marriage, but I know thousands of single people who are profoundly content and emotionally healthy. Their contentment is much more important to their lives than marriage would be. [2002] - Neil Clark Warren

Nori, the most accessible seaweed, are the sheets used for making sushi rolls, but they can also make quick and easy snacks. It's hard to beat the nutrient density; each sheet has as little as a single calorie. Study participants randomized to a nori extract for 8 weeks experienced an increase in natural killer cell activity. The dose they were given was equivalent to about 7 sheets of nori a day, though, so it's not clear what the effects of smaller does might be. [2023] - Michael Greger

Don't obsess over your sleep, especially if you're having problems. If you need an alarm clock, make sure it's turned away from you so you can't see the numbers. And if you find yourself worrying about poor sleep scores, give yourself a break from your sleep tracker. If you find yourself lying awake in bed, unable to get back to sleep, my advice is to stop fighting it. Get up, go into another room and do something relaxing. Fix a cup of tea (noncaffeinated, obviously), and read a (preferably boring) book until you feel sleepy again. If the sleeplessness persists, the most effective treatment is a form of psychotherapy called Cognitive Behavioral Therapy for Insomnia, or CBT-I. Studies of CBT-I techniques have found that they're more effective than sleeping medications. [2023] - Peter Attia

We generally don't call current landlords for reference checks - we call the one before the current one. A current landlord might be anxious to get rid of a not-so-great tenant and therefore might not tell you the entire truth. If the tenants did not live together previously, call references for both tenants. When you have selected a candidate, call them immediately and ask them to sign the lease and provide their security deposit. Don't allow them more than 48 hours to get this to you, and don't call the other interested candidates to tell them it's rented until this is done. [2013] - Julie Broad